Branding Strategy Details

Voice

Stand out for how you tell your brand’s story.

Whether your founder has been the guiding personality of the brand up until this point, or if your brand voice and tone haven’t been evaluated from a strategic lens, we help your key decision-makers and culture creators transfer what they implicitly know to be your brand’s voice into a lasting guidebook to help new staff, contractors, and other team members manage communications in a consistent voice across channels over time.
Stand out for how you tell your brand’s story.

Position

Lead with your essence.

What makes you stand out in your industry and how well are you incorporating these nuances or exclamation marks into everyday storytelling and communications about your brand?

We’ll help translate your brand’s “why factor” into your positioning strategy so that today’s values-conscious consumers see how you operate as a force for good.

Style

Look good from every angle.

Do the fonts, colors, and logo treatments that you use in your visuals align with your messaging strategy in conveying the feeling and tone you want to inspire your audience with?

Our partners can help create the visual style guide piece of your Brand Bible to ensure that your design and content creation team are all on the same page when it comes to portraying your brand across digital and print mediums.