Platform Strategy Plans

Social Media & reputation management Strategies

Where to post - Platform Strategy

Get expert counsel deciding where to spend your organic and paid marketing efforts online for the greatest efficiency and impact based on your known ideal customer.

What to post - content buckets

Content buckets help you decide what kinds of content to publish outside of mentions of your brand’s products, features, and news updates on social media. With the recent shifts in social media algorithms, it is crucial to think this strategy through to ensure that you’re adding value to the lives of your followers — not just blasting a megaphone about your products or services.

Guiding Your focus - content calendar

Stay ahead of trends, seasonal topics of interest, holidays and more when you spend time creating (or ask us to create) a research based monthly topics content calendar to guide your social content throughout the year.

original content - Long form topics

Many businesses intend to maintain a regular blogging cadence or live video schedule, but the urgent tasks of each day make it challenging to follow through. We can help set out a plan of researched long form topics for your blog or video content schedule so that your team can plan out this work on their calendar armed with what to talk about well in advance.

Posting frequency

Should you publish to your newsfeed four times a day, three times a week, or twice weekly? What role will stories play in your content strategy? Should you post more often on Facebook, Instagram, Twitter, LinkedIn, Youtube, Pinterest or elsewhere? How will you incorporate video into your strategy?

Some brands post to social media when they think about something clever on the fly or right as they have a promotion to push. Others try to create as much content as possible across multiple channels to be everywhere that consumers are at the expense of quality posts. Creating a plan for each platform that helps you ear mark time strategically will yield better results.

We’ll help create a scope of your ideal publishing schedule based on the time and resources you have to invest and the best practices specific to your industry.